For years, it has been common to sell the entire harvest. That means the curvy, less beautiful, smaller or light-weight cucumbers are marketed too, usually in the processing industry.
Green Diamonds encourage consumers to be critical of what they buy and eat. Food waste is a hot item in that area as well. Retailers are jumping on this by adding “misfits”, “outliers”, and “curvy cucumbers” to their product range. They don’t have to. We make 99.5% perfect products, and the remaining 0.5% is also sold. None of it goes to waste.